Search Engine Optimisation (SEO) requires you to have an understanding of how to create content which can easily be indexed by search engines. The process includes identifying and using preferred keywords to increase your search engine ranking. It is a marketing tool used by businesses to improve visibility on search engine results pages (SERP's) and when done properly will have an effect on your rankings.

The PD Training SEO Training Course gives you a better understanding of basic concepts like on-page versus off-page SEO, how to optimise images and videos, best practices for content creation and essential files you must have on your site. Further topics covered include Google page rank, researching meta titles, descriptions and keywords, back linking (what to do and what NOT to do).

This SEO class by PD Training, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving an online presence.

This enlightening SEO training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra and Perth.

Queensland residents employed by a small business can attend this course for free through funding provided by the Queensland Department of Small Business. To access this funding, please visit Adapt Education and click on the Enroll Now button.

Learning Outcomes

Know why SEO is important
Understand the key terms & concepts
Implement effective back-linking & search engine marketing plans
Learn the difference between on-page SEO and off-page SEO
Learn how to optimise images and videos
Understand how to conduct keyword research & analysis
Learn best practice techniques for creating written content
Understand common mistakes and how to avoid making them
Conduct competitor analysis
Understand how to reverse engineer competitor back-linking strategies
Learn how to outsource SEO services and how to find the right partner

Course Outline

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 1
What is SEO

Define “SEO”
Why is SEO important?
Google is an Robot Algorithm
How do Search Engines find Your Website?
What Does Google Measure?

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 2
Key Terms and Concepts

PageRank
On-Page SEO vs Off-Page SEO
Content vs Assets
Keywords
Internal Linking
Other Considerations

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 3
Implementing SEO on Your site

Meta Content
Writing for Google
SEO for IMAGES
SEO for Videos

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 4
Improving Site Structure

How to Measure Your Site’s Popularity
Duplicate Content
Canonical Hierarchy
Competitive Content

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 5
Promotions and Traffic

Social Media
Blogging
Article marketing
Google AdWords

Introduction to SEO (Search Engine Optimisation) - Online Instructor led 90-minutes - Lesson 6
Off-Page SEO

Types of Backlinks
Backlinking Basics
How to Get Good Links
Things to Avoid in Linking
Negative SEO