Is Your Go-To Market Investor Ready?

This is a hybrid event. You are welcome to join us online or in person.

Location: Room 17.08/ Level 17/ 300 Barangaroo Ave, Barangaroo

Time: 12:00-13:00

Date: Wednesday, 25th of March 2025

Google Meet joining info

Video call link: https://meet.google.com/qqh-fjqk-jei

Or dial: ‪(AU) +61 2 9051 7519‬ PIN: ‪944 897 657‬#

More phone numbers: https://tel.meet/qqh-fjqk-jei?pin=7469743710207

Why this GTM session exists:

Many founders have a good product, early customers, and even a pipeline, yet investors still hesitate. Investors fund evidence of repeatable demand.

A startup becomes fundable when key things are true:

• Customers immediately recognise themselves as the buyer and live the problem

• The problem feels urgent enough to act now

• Revenue can grow without founder-dependent selling

If any of these are missing, raising capital becomes difficult, no matter how strong the pitch

sounds.

In this session, we will show how investors actually evaluate growth and help you understand whether your startup is investable today.

Before the session (important)

Please run the free GTM evaluation tools:

https://b2bgrowthbooks.com

Demand Reality

Do customers already feel the problem strongly enough to act?

Conversion Clarity

Do buyers clearly understand your value without explanation?

Revenue Engine

Can revenue grow without founder-dependent selling?

Bring your scores with you. We will use them during the session.

Who should attend

• Pre seed and seed founders

• Founders preparing to raise

• Startups with traction but slow fundraising

• Operators responsible for growth or revenue

What will happen during the session?

This is an interactive working session.

• You can share your current growth challenges, or ideally, complete the free pre-

evaluation beforehand, and bring your results.

• We will review real cases in the room and discuss how to diagnose and resolve the

issues identified in the evaluation, from an investor perspective, and with operator

experience.

• You will see how problems in demand, messaging, or revenue structure are identified

and what practical steps can improve fundability.

What you will leave with

Every attendee will walk away with:

1. Your Evaluation Scores (out of 100)

Across three core growth areas

2. Demand Reality

Do customers already feel the problem strongly enough to act?

3. Conversion Clarity

Do buyers clearly understand your value without explanation?

4. Revenue Engine

Can revenue grow without founder-dependent selling?

5. Your Primary Growth Risk

What investors are actually worried about

6. Your First Fix

The single highest priority change before fundraising

After the session

Attendees can request a private fundability review where we help you prioritise what to fix first before fundraising.

Seats are limited due to the interactive format.

Meet your speakers

Lauren Calautti — Revenue Growth Specialist

Lauren helps founders and leadership teams build repeatable, high-performing commercial engines. She specialises in scaling revenue through clear sales systems, accountability, and

strong leadership. Lauren has rebuilt and led commercial functions across enterprise and mid- market organisations, signing over 100 clients and improving win rates, renewals, and team performance.

Mike Parsons — Product & Go To Market Operator

Mike is a globally experienced product and marketing operator who helps founders turn strong ideas into scalable businesses. He combines product strategy, positioning, and modern go-to-market execution to achieve product-market fit and build predictable growth engines. He has worked with startups, scaleups, and global brands, and coached Startup World Cup finalist teams under real investor pressure.