Talent Strategy Master Class with James Ellis (Singapore Edition)
Description
VideoMy is excited to be hosting an exclusive Master Class with the one and only James Ellis (USA), in his first ever Singapore appearance.
This isn't a keynote. It's a hands-on, half-day workshop where James works with you, not at you, to build the foundations of a talent strategy that actually holds up.
If you're finding it hard to articulate what makes your company different to the candidates you actually want to attract, this workshop is for you.
Over the course of an afternoon, James will challenge your assumptions about what makes an employer genuinely attractive and give you the tools to:
Build your Talent Brand promise – the compelling, authentic reason the right candidates choose you. Not perks. Not ping-pong tables. The real differentiator that drives talent decisions.
Reposition talent acquisition as a growth engine, not a cost centre. This reframe changes how you hire, how you budget and how you make your case to the business.
Develop and activate a unique employer brand identity in weeks, not months. No fluff, just what works.
Leave with an actionable framework built collaboratively during the session, so you know exactly how to implement it, not just that you should.
James will also be joined by Emma Lang (APAC Talent Brand Lead at Micron Technology) and Glynnis Quek (APAC Employment Marketing & Brand Lead at Google).
With 20 years’ experience leading EVP and employer brand activations for some of the world’s leading employers, Emma will share her blueprint for how to attract and engage top talent using your number one channel – your people.
And Glynnis will draw on her experience at Google to dive into the intersection of AI and employer branding, looking at how talent teams can optimise their processes to get the most out of today’s ever-changing tech landscape.
Who this is for:
This Master Class is designed for talent acquisition leaders, HR directors and employer brand managers who are serious about meaningful change.
If you're looking for a quick fix, this isn't it. If you're ready to build something that actually grows your business, James will make sure the day is worth it.
With his trademark wit, humour and disarming honesty, James will give you the tools to become a genuinely "choosable" employer among the talent you actually want to attract.
Don't miss this exclusive chance to learn from one of the world's most respected and engaging employer branding and talent strategy experts.
Key information:
When: Monday August 31st
Where: Google Head Office (map below)
Start time: Registration from 12:30 for a 1pm start
What to bring: Bring your laptop as the session is interactive
Held in partnership with Google.
Lineup
James Ellis
James Ellis is one of the leading employer brand authorities world-wide. A speaker, podcaster, practitioner and bestselling author of four industry-shaping books including Becoming Choosable and Talent Chooses You, James has worked as an attraction and retention expert for over 15 years. He has presented in workshops and on-stage at some of the world’s biggest talent events, sharing invaluable insights that leave audiences with practical language and frameworks they can use Monday morning, not next quarter. Based in Chicago, James’ most recent book is the bestseller Becoming Choosable, offering a practical and slightly contrarian take on how talent strategy drives business growth.
Emma Lang
Emma Lang is a passionate Employer Brand and Recruitment Marketing leader with over 20 years’ experience spanning global corporations (Deutsche Bank, Haleon), high-growth start-ups (TikTok), her own consultancy and advertising agencies. Having spent the past 16 years in Asia, Emma specialises in building and scaling EVPs, attraction strategies and engagement campaigns and workstreams rooted in design thinking and data-driven insights. Currently the Asia Pacific Talent Brand Lead for the 56,000-person Micron Technology, Emma’s track record of improving the candidate and employee experience is second to none.
Glynnis Quek
Glynnis Quek is an Employment Brand and Recruitment Marketing leader with over a decade of experience spanning global technology and consulting companies including Google, Meta, IBM and EY. She has a proven track record of building and scaling Employer Value Propositions (EVPs) while driving nuanced talent branding strategies across diverse markets. Navigating the age of AI, Glynnis leverages data-backed insights and pioneers agentic workflows to elevate employment branding. Currently the Employment Marketing and Brand Lead for Google in Asia Pacific, she translates vibrant cultures and employee experiences into authentic campaigns. By exploring digital innovations and inspiring employees to become confident storytellers, she empowers talent to find where they can make a tangible impact.
Agenda
- 12:30 pm - 1:00 pm
Registration open
- 1:00 pm - 1:45 pm
Glynnis Quek (Google)
Creating AI prompts for Employer Brand teams
- 1:45 pm - 3:45 pm
James Ellis Master Class
Becoming Choosable (15-minute afternoon tea break included)
- 3:45 pm - 4:30 pm
Emma Lang (Micron Technology)
Activating employee stories to build trust by amplifying your Choosable messaging
- 4:30 pm - 5:00 pm
Audience Q&A
Audience Q&A with James, Glyniss and Emma. Facilitated by David Macciocca (VideoMy Founder & CEO)
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
