Jane Evans: The Gospel Of A Mad Woman Australian Tour 2026 (MELBOURNE)

Independent adland movement Mavens, together with industry recruiters No Sunday Blues, presents UK-based advertising legend Jane Evans in her bold Australian tour, ‘The Gospel Of A Mad Woman’. 

This ticket page is for the Melbourne event. For the Sydney event, please click here or visit the mavens.com.au

Don’t miss this rare opportunity to learn from one of the advertising industry’s most prominent matriarchs globally. 

Jane Evans was 20 years old when she landed her first job as a junior art director at London hot shop Leagas Delaney.

In 1987 she was headhunted out to Sydney. In the first ten years of her career she was the first girl in the creative department three times.

She was handcuffed and carted into the back of a Paddy Wagon saying, "But I'm wearing Zampatti darling, one simply can't be committed in Zampatti!"

She launched Microsoft Word v1.

She gave Cate Blanchett her first job granting her three wishes from the Tim Tam genie.

She got Sydneysiders onside to host the Olympics.

She headed the team tasked with explaining how digital would affect Kodak (they didn’t listen).

She made the first ads to show a divorced couple, an unmarried couple living together, and men doing the laundry.

She set up her own agency with clients like Revlon, Maserati and the Guide Dog Association.

And she gave us James Squire Beer.

Then she disappeared off to London and became completely invisible. 

Then invaluable. 

Now she’s coming back and bringing all the tea.

About Jane Evans

B&T Lifetime Achievement Award Winner, Founder, Author, Keynote Speaker, Matriarch, Futurist and Myth Buster. 

Jane Evans has always been radical.

She created the first ad to show a divorced couple. The first to show a couple living together. The first where men did housework — and did it well. She launched James Squire, Australia’s first craft beer, and gave us the Tim Tam Genie, a campaign that is still running more than 30 years later.

When she ‘aged out’ of the advertising industry, she began campaigning fearlessly for midlife women. Through the Uninvisibility campaign, the Visible Start programme to get women back into the workforce, and her bestselling book Invisible to Invaluable: Unleashing the Power of Midlife Women, written with Carol Russell, she changed the narrative around age, value and visibility.

Now she uses all her skills to build community and create new narratives. She has launched and explained every major tech advancement since the dawn of computing, so she is used to translating what’s coming next. And her uncanny knack for predicting the future has proved correct time and time again.

Which is why she set up the 7th Tribe. She saw what was heading our way. She also saw the solution. The world needs a powerful matriarchy to balance the patriarchal madness that seems to be everywhere right now. She has created a platform where matriarchs can gather, learn and take action — and she is taking to stages worldwide to tell a story of what the world could be like if it were designed as it should be.

For all of us.

Follow on Instagram: @mavens_aus

Follow on LinkedIn: Mavens

Website: themavens.com.au

Read Mavens interview with Jane Evans: Why ageism against women can get f**ked’

Discover the 7th Tribe community: the7thtribe.com

Credits

Founder & Editor: Leah Morris

Branding: MEK

Art / Copy: Leah Morris & Jane Evans

Portrait of Jane Evans: Maya Hart