Learn how to create journey maps that take your customer insights and assumptions and map them out in a visual storyboard for maximum engagement from stakeholders, designers, and decision makers.

How does it work?

This is an experiential course. You learn by doing. Our teaching methodology is built on giving you three building blocks for everything we cover:

1. Principles

You get the foundational theory behind the methods you learn – why we work the way we do. This is to give you a basis for further study or self-development and helps you judge how appropriate any method is for a given challenge, enabling you to alter a method as required or to develop your own methods as needed.

2. Methods

You get common design methods that make up a typical human-centred design process. These are practical ways of working that you can take away and start applying immediately.

3. Practice

You apply the principles and methods you learn on a project. This practical component is essential in making sure you can apply what you learn in the course to real life human behaviour and design problems.

Course outcomes

In addition you receive:

A certificate of completion if you attend the whole course and complete all the practical and theory portions of the course.
Access to full online notes for the course and access to our community Slack channel to tap into the expertise and experience of our course alumni and facilitators.

What do you need?

You will need a laptop with the Chrome web browser installed. We provide all other necessary materials for this course.

On the day

We start at 9:30am and wrap up at 4:30pm with an hour for lunch at 12:30pm. Lunch is not provided, but we do provide coffee and healthy snacks.

Who is it for?

All are welcome and no prior knowledge is required to do this course. However, the course is primarily aimed at:

Service, product and UX designers

Service, product and UX designers who want to extend their skill set into creating journey maps.

Strategists and analysts

Senior practitioners who want to add journey mapping to their repertoire of techniques for communicating user or customer insights and positively influencing design decisions.

Product owners and project managers

Product owners and project managers who want to introduce journey mapping to their teams or add it to their own process.