KEVIN MURPHY Tailoring The Trends

Discover the colours clients are already asking for and the ones they’ll

be asking for next.

TAILORING THE TREND explores the season’s most influential colour

directions, translating global fashion, social influence and emerging

beauty trends into wearable, commercially relevant salon services.

Led by KEVIN.MURPHY COLOUR.MASTER Alex Fuchs, this fast-paced

look and learn breaks down the thinking behind each trend, the

formulation strategies that bring it to life and how to personalise every

result for the individual client.

The three featured looks

• MOLTEN DUSK

Copper caught in shadows

• VANILLA LATTE BLONDE

A blonde shaped by light

• BAMBI BRUNETTE

Depth is in the statement

The education promise

TAILORING THE TRENDS is about looking beyond the trend itself — understanding why it works, who it works for and how to make it your client’s.

The evening could cover:

• Trend forecasting & inspiration

• Consultation and personalisation

• Colour formulation

• Placement and technique

• Creating dimension and depth

• Adapting trends across different starting levels

• How to make trend colours commercially wearable

• Recreating the looks behind the chair

RECOMMENDED FOR

Colourists and hairdressers wanting to stay ahead of emerging colour

trends, strengthen formulation confidence and create personalised,

fashion-led colour for every client.

INVESTMENT

FREE for KEVIN.MURPHY Colour salons

Monday 2 NOVEMBER 6pm-8pm