Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

The foundations of Search Engine Optimisation (SEO) lie in good keyword research. Identifying the most relevant keywords to use for your SEO and integrating these into your website is one of the most effective ways to increase your visibility on Google, which will help you convert and gain new customers to your business. Learn the fundamentals of keyword research, including how to choose the best keywords for your website, understand keyword intent and how it relates to the keyword research process, and how to use keyword research tools. By the end of the workshop, you will have started to build a list of relevant keywords that you can incorporate into your website for SEO.

This topic covers:

The importance of keyword research for SEO
Keyword intent and how this impacts your choice of keywords
Keyword research tools and how to use them
Finding the best keywords for your website
Optimising your content with your chosen keywords

This session is suitable for business owners looking to expand their SEO knowledge and rank their local business on Google.

The facilitator for this topic, Business One Stop Shop (BOSS), is dedicated to helping small business owners thrive through expert advice, hands-on workshops and building a community of like-minded people. The presenter for this topic is Karen Dauncey from Blue Cherry Online Marketing.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.