KiwiSaaS | Advanced Conversion Rate Optimisation: Unlocking Hidden Revenue

Most tech businesses know their key homepage conversion points, but almost all fail to optimise the entire buyer journey. As markets get more crowded, systematic conversion rate optimisation (CRO) becomes a genuine growth advantage, not a nice‑to‑have.

In this interactive, in‑person workshop, Ryan McMillan (Founder & CEO, Atlas Digital) and Paul Zaruchevsky (Conversion Rate Specialist at Atlas Digital) will share how high‑growth SaaS companies are using advanced CRO to unlock hidden revenue, accelerate growth, and build compounding returns over time.

You’ll learn why CRO is an offensive growth play for scale‑ups and enterprise SaaS companies and how much revenue is typically left on the table.

What we’ll cover:

• How systematic CRO creates a tangible competitive advantage for SaaS companies scaling in crowded markets

• Why CRO is not about button colours or form set-up and what actually matters in traffic analysis, hypothesis design, and test execution

• How to measure and prove ROI from CRO, and why it compounds growth over time

• A live, interactive audit uncovering sources of latent revenue on participant websites

  • Example: $160k in actual additional revenue generated within the first two months of testing for a recent client

Who should attend?

This session is designed for large KiwiSaaS members ($5m+ ARR) and SaaS leaders who care about revenue, not vanity metrics. Ideal for CMOs, heads of growth, marketing leads and CROs.