Overview

Pricing your work in the entertainment industry can feel overwhelming, especially if you’re just starting out and numbers aren’t your strong suit. This workshop, led by Aly Auer, offers a clear and practical introduction to pricing, free from jargon and complicated theories.

You’ll learn the fundamentals of costs, margins, and profit, explore different pricing methods, and discover how to position your unique value in the market. Beyond the numbers, we’ll dive into the psychology of pricing: why so many professionals undercharge, how mindset and motivation influence your decisions, and how to set confident boundaries.

With real-life case studies, interactive exercises, and a Q&A session, you’ll leave with ready-to-apply tools that will help you charge fairly, sustainably, and with confidence.

Who Should Attend

This workshop is designed for professionals, entrepreneurs, service providers, and small business owners in the entertainment industry who excel at their craft but lack experience with pricing and want to gain clarity and confidence in setting their value.

Key Takeaways

Pricing basics, including costs, break-even points, margins, and profit
Different pricing methods and when to use them
Identifying your unique selling proposition (USP) and linking it to your pricing power
Understanding the psychology of pricing, including self-worth, motivation, and boundaries

Important Note

Our workshops are intended to provide general information and strategies and do not offer personalized advice. The expert may not be able to answer all the questions from participants.

Accessibility

ASL interpretation, closed captions, and translated captions (35 languages) are available. If you require additional accommodations to make this event accessible for you, please get in touch, and we will do our best to meet your needs.

Recording

This event will be recorded. The link to the replay will be provided to all who sign up.