eCommerce & Selling Online: Build Your Online Store

Ready to take your business online—or start something new?

This hands-on workshop is perfect for small business owners, creatives, and individuals looking to launch or grow an online store. Whether you're selling services or products, this session will give you the tools and confidence to get started.

What you’ll learn:

• The basics of eCommerce and online selling models

• How to choose the right platform (Shopify, Etsy, etc.)

• Setting up a simple online store

• Writing product descriptions and uploading images

• Introduction to digital marketing: SEO, email, and social media

• Understanding your audience and building a brand

Why it’s great for small businesses:

• Learn how to showcase your products online

• Build a customer-friendly store with strong branding

• Get practical tips on marketing, shipping, and growing your store

• Explore how to combine physical and online selling (clicks & mortar)

You’ll Leave With:

• A basic Shopify store setup

• Knowledge of product sourcing, shipping, and fulfilment

• A clear plan to launch and grow your online presence

Hosted by: State Library of Queensland and Mareeba Shire Council

Includes: Tea, coffee, and snacks provided

Spots are limited—register now and start building your online store with confidence!

About the presenter Ricky Clark:

A digital specialist with 20+ years’ experience, with expertise in digital marketing strategy, and a particular focus on ecommerce. Ricky is Google, Klaviyo, SEMrush and BigCommerce certified, a Shopify Partner and Digital Marketing Strategy certified through RMIT. He also possesses excellent design and development skills on Shopify, WordPress, and WooCommerce platforms. Prior to this, Ricky had a successful Business Development and Marketing career at various enterprises, including senior, head office positions at Optus, Worldcom, Digital Equipment Corporation and Enterasys.