Leading the AI Moment: The Venice Pledge in Action

Unpacking the Research That's Reshaping Our Profession

We’re standing at one of the most defining moments in our profession’s history. Generative AI is not just a tech trend — it’s reshaping how we work, how we lead, and how our organisations earn trust. But it’s also calling on us, as communication professionals, to step into our role as business leaders, advisors, and change-makers.

This global CSCE webinar is your opportunity to get under the hood of the biggest research study of its kind, unpack The Venice Pledge, and walk away with real-world strategies for leading AI responsibly — not someday, but now.

Join Bonnie Caver FCSCE, IABC Fellow, SCMP, Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Sia Papageorgiou FRSA, FCSCE, SCMP in conversation about the recently released Venice Pledge from the Global Alliance for Public Relations and Communication Management as well as the research that is shaping our profession.

What we’ll explore:

The Research

Get the latest insights from over 500 professionals across the globe
Learn why 66.7% of organisations lack AI governance — and how to get ahead

The Venice Pledge, Explained

Explore the seven principles of responsible communication in the age of AI
See how communication professionals are already applying the pledge in practice

Real Tools for Real Leadership

Position yourself as your organisation’s trusted AI advisor
Build influence at the intersection of communication, ethics, and strategy

Who should attend?

Communication professionals, business partners, and those leading responsible AI in their organisations

Meet Your Global Panel

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP®
Co-Founder, CSCE | Director Global Alliance (will join both sessions)

Adrian is a globally respected authority on strategic communication with more than 35 years of experience. A certified SCMP®, he has advised Fortune 500 companies on internal communication, change, executive coaching, and professional development. Adrian was instrumental in shaping global standards for the communication profession and is a leading advisor on responsible AI adoption.

Bonnie Caver, FCSCE, IABC Fellow, SCMP®
Founder & CEO, Reputation Lighthouse | Director Global Alliance (will join the Americas/APAC session)

Bonnie is a trailblazer in reputation and change management. A past IABC chair and SCMP® professional, she actively advances the global conversation on ethical AI use in communication. Through her leadership roles—including the Global Communication Certification Council—Bonnie empowers corporate leaders to embrace responsible AI implementation.

Sia Papageorgiou FRSA, FCSCE, SCMP® (will join the EMEA/APAC session)
Co-Founder, CSCE

Co-Founder, Centre for Strategic Communication Excellence Sia is one of the world’s most awarded communication strategists, known for her ability to connect communication with impact. She helps leaders build trust, align strategy, and elevate performance through measurable, purpose-driven communication. As a communication educator and advisor, she specialises in integrating AI responsibly into strategic frameworks.

This Is the Moment to Lead

The Venice Pledge is more than a statement — it’s a call to action.