This course is an excellent follow on for those who have completed the content strategy in practice course (or equivalent experience).

More and more pressure has been placed on our digital channels to provide excellent customer service for minimal effort and cost.

In order to meet those pressures, a well-considered and implementable governance plan is needed.

Content operations or content governance is all about running your content channels more efficiently.

At the end of this training, you will:

Know what a typical governance plan should cover
Decide what governance functions you currently need
Estimate the elements of your governance plan
Understand how to document your governance plan

Who is this for?

Anyone responsible for the running and management of a website or groups of websites.
Useful if you already have a working content strategy and are ready to move onto the logistics.

Important

This class is 2 x three-hour classes - both via Zoom.
You will need a stable internet connection, laptop and camera to participate.
Participants are asked to turn on their video during class.

About the presenter

Elle Geraghty is one of Australia's most well-known Content Strategists. She is an international speaker who has been working in content strategy for over 15 years. She has helped organisations including Qantas, The Australian Museum, Atlassian and Transport for NSW improve their content strategy. She runs the Sydney content strategy meetup and is dedicated to raising the profile of content strategy in Australia.