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Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

This Google Ads Essentials course is designed to help you develop the core skills needed to create, launch, and optimize high-performing online advertising campaigns. Whether you are a marketer or a business owner, the program provides hands-on experience in audience targeting, keyword strategy, and budget optimization to ensure your campaigns deliver strong results. You will also learn how to track conversions, analyze performance, and use data-driven insights to grow your business using Google Ads.

Learning Objectives

By the end of this course, you will be able to:

Build and structure effective Google Ads campaigns from the ground up
Conduct strategic keyword research to reach high-intent audiences
Write compelling ad copy that drives clicks and conversions
Apply bidding and budgeting strategies to maximize ROI
Implement conversion tracking and optimize campaigns using data insights

Target Audience

Digital marketers
Small business owners and entrepreneurs
Marketing analysts

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Why This Course is the Right Fit for You

If your goal is to increase brand visibility, generate quality leads, or scale online sales, this course provides the practical skills and confidence you need. It goes beyond basic campaign setup by focusing on performance measurement and data-driven decision-making. With real-world examples, expert guidance, and hands-on practice, you will learn how to manage advertising budgets effectively and achieve consistent, high-impact results using Google Ads as a strategic growth tool.

📧 Contact us today to schedule a customized in-house, face-to-face session: info@catils.com

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