Course Overview:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Target Audience:

Anybody who is interested in learning Internet Marketing Fundamentals Skills

Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of:

SWOT Analysis in Marketing

Marketing Research

Real Time Marketing

Brand Management

Social Media (I)

SEO Basics

Social Media (II)

Website Characteristics

Capturing Leads

Campaign Characteristics

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Technical Requirements:

For eBooks:

Internet for downloading the eBook

Laptop, tablet, Smartphone, eReader (No Kindle)

Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)

eBook download and activation instructions

Agenda:

Module One: SWOT Analysis in Marketing

Strength

Weaknesses

Opportunities

Threats

Case Study

Module One: Review Questions

Module Two: Marketing Research

Consume All Media

Finding the Right Price

Product Development and Improvement

Identify Your Target Audience

Case Study

Module Two: Review Questions

Module Three: Real Time Marketing

Dynamic Content

Engagement Builds Followers

Constant Readiness and Monitoring

The Time the Place and the Media

Case Study

Module Three: Review Questions

Module Four: Brand Management

Every Interaction Counts

Consistent Through all Media

Unique Qualities

Needs to be Actively Managed

Case Study

Module Four: Review Questions

Module Five: Social Media (I)

You are Building a Community

A Personal Touch

Brand Champions

Make it Easy to Share

Case Study

Module Five: Review Questions

Module Six: SEO Basics

Relevant and Original Content

Keywords

Value Proposition

Linking

Case Study

Module Six: Review Questions

Module Seven: Social Media (II)

Content is King

Blog and Interact

Webinars

Constant Monitoring

Case Study

Module Seven: Review Questions

Module Eight: Website Characteristics

SEO Optimization

Landing Page

Analytics

Mobile and Tablet Friendly

Case Study

Module Eight: Review Questions

Module Nine: Capturing Leads

Lead Management and Generation

Give Something Away

Quality vs. Quantity

Capture Repeat Customers

Case Study

Module Nine: Review Questions

Module Ten: Campaign Characteristics

Tailored for Your Audience

Use Powerful Words

The 4 W’s of a Campaign

Monitor and Tweak

Case Study

Module Ten: Review Questions

Module Eleven: Wrapping Up

Words from the Wise

Review of Parking Lot

Lessons Learned

Completion of Action Plans and Evaluations