IMPORTANT INFORMATION ABOUT BURSARY (READ BEFORE BUYING)

This program is capped at 25 attendees:

Attendees from the fishing, farming and forestry industries may be eligible for an educational bursary from Co-operative Farming program thanks to our friends at the Business Council of Co-operatives and Mutuals.

Find out more and apply for the 90% educational bursary at www.coopfarming.coop/learn/educational-bursaries/

Co-operative Farming is supported by the Department of Agriculture, Water and the Environment through funding from the Australian Government’s Starting Farm Co-operatives Program

This course is subject to a bursary. You will pay $54 + GST = $59.40 and be subsidised by $540 + GST = $594 for this course when you receive a 'Promo Code' that you enter before buying tickets.

Please note: there is a delay in your bursary application and receiving your promo code. It is processed manually not automatically.

To apply for the code click here: https://coopfarming.coop/learn...

COURSE DATES

The course will be in 3-parts.

7th May 12:30 - 2:00pm What To Say Plans
14th May 12:30 - 2:00pm How To Say Plans
21st May 12:30 - 1:30pm Presentation Pack

WHAT TO EXPECT

As a guide to helping you understand the value of this course. Here is a bit more information.

In this course participants will ask and answer

- How should we present the mutual in ways consistent with our principles? i.e local and farmer-led

- How do we leverage our local networks "what and how do we pitch?"

- What's our brand? Path to market? Farmer engagement process?

This course asks - and helps farmers answer - “What are the fundamental factors that enable scaling of a mutual?”

COURSE PROGRAM

Gathering farmers at scale (7May21)

Re-cap and Introductions
Presentation by Rohan on Distributed Organisation Marketing
Motivating farmers and key triggers for action
Exercise in building a “What-to-say Plan”
Next Session "How To Say It"

Creating a market leading brand (14May21)

Republic of Everyone Introduction
Presentation by Ben on a brand concept
How this speaks to consumers, investors, farmers etc
Exercise in building a “How-to-say-it Plan”
Next Session "Presentation Pack for Members"

Activating farmer leaders (21May21)

Presentation Pack for Members to get Group v1
Iteration plan
Roll out plan
EG&S Coordinator Conference upon formation

OTHER INFORMATION

This will be the topic we explore with participants in this dynamic collaborative Learning Together format. This course builds on the successful collaboration delivered under the Co-operative Farming Program in August and September 2020 that explored 'Measurement, Credibility and Monetization through a Protected Habitat Mutual' and ’Business Model, Business Processes and Principles of Mutualisation’ March 2021.

It is recommended, but not compulsory, that participants familiarise themselves with the previous course content

https://protectedhabitat.com.a...

The course will be facilitated over multiple weeks by Rohan Clarke and Andrew Ward. Ben Peacock from Republic of Everyone will present the initial brand work.