Crazy Might Work is an award-winning, for-purpose innovation agency, launched in Antarctica. We work with leaders at all levels to create high-performing teams, transform culture and innovate with impact. Our clients and partners number amongst the most progressive organisations in the world, operating in spaces ranging from intensive care to space itself.

Our flagship programs, NASA 4-D and DisruptivebyDesign® are designed to create the social context for high-performance and future-proof organisations with the creative capabilities identified in the World Economic Forum’s ‘TOP 10 Skills for 2025’. Our Think Tank ideation platform has been deployed in 10 countries and 6 languages and our programs have been used by thousands of aspiring innovators to make an impact through innovation. Clients and partners include governments, space agencies, multinationals, universities and not-for-profits.

So, whether your intention is to differentiate in strategy, people practices, or change the game entirely, our multi-disciplinary approach offers a blueprint for breakthrough. Drawing on the very best of cognitive and social neuroscience, systems thinking, human-centred design, aeronautical engineering, and even game design, our programs have been tried and tested by everyone from governments to goannas.

We are specialist facilitators of collaborative co-design and our team are accredited in a wide range of disciplines, including appreciative inquiry; human-centred design and behavioural neuroscience. Appreciative inquiry builds on existing strengths and amplifies initiatives that are already working in the organisation or community, whilst human-centred design scales these and innovates where there are gaps. Behavioural neuroscience anticipates what may impede adoption at scale and provides a blueprint for positive change. Crazy Might Work has led collaborative co-creation in intensive care, community services, aged care, state, federal and even international government agencies, including the Office of the Future in UAE, the Australian Federal Police and New South Wales Ministry of Health.

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