You've written songs you believe in. Now what?

Many artists hit the same wall. It's not a lack of talent or ideas. It's knowing how to talk about their music in a way that gets it heard, and how to afford the support that makes the difference. This two-part workshop series tackles both.

You'll walk away with:

A ready-to-use pitch for your song
Content ideas drawn from your song's story
Funding opportunities matched to your goals
Practical tips for writing a stronger grant application
A taste of what 12 months of guidance could unlock

Workshop 1: From Song to Strategy: Unlock the Marketing Potential in Your Song

Mon 9 Nov, 7pm - 8:30pm (AEST Brisbane)

Every song has a story, and knowing how to tell it is the key to pitching your music to playlists, press and radio, and to sharing it on socials without feeling awkward. Bring one song, and we'll help you uncover its story and shape it into a pitch you can use straight away. This session runs just like a Level Up Club session, with live feedback and peer collaboration.

What to bring - One song you'd love to share with the world - ideally one that's unreleased. Have the lyrics handy, plus a demo or recording if you have one (optional). Come ready to share a little about why you wrote it.

Workshop 2: Fund Your Music: Find the Grants That Support Your Next Step

Tues 10 Nov, 7pm - 8:30pm (AEST Brisbane)

Grants can open doors to mentoring, and other career development opportunities, but knowing where to start can feel overwhelming. Building on the storytelling skills from Workshop 1, we'll show you how to find funding that matches your goals, explain your project with confidence, and build a strong case for funding your music plans in 2027.

Both workshops also share how Level Up Club, our 12-month mentorship program starting April 2027, can be your next step, and how you might fund it.

This is a live session held on Zoom and will be recorded for those who cannot attend live. A playback will be made available for attendees to watch back for a limited time (72 hours). Replay will be sent to registered attendees after the workshop series has ended.

NOTE: This workshop is 7pm Brisbane time (AEST) which does not follow daylight savings for our friends on the Australian East Coast. This time also works perfectly for our friends in the UK, Europe, Asia etc. Sorry America, it's not a great timezone match. But please sign up so you can receive a link to watch the replay. Please check your timezone here: https://www.timeanddate.com/worldclock/converter.html?iso=20250120T010000&p1=47&p2=240&p3=196&p4=137&p5=179&p6=136&p7=195&p8=776

About the Facilitator:

This workshop will be facilitated by I Heart Songwriting Club founder, teacher and award-winning songwriter Francesca de Valence.

Previous workshop participants have said:

"I came to this workshop dreading self-promotion and the grossness of “the industry”. I left excited and motivated, with realistic, individualized goals I had set myself, and a clear, structured process I could follow which dissolved the overwhelm and made sure I focused my limited time and money on what will make the biggest impact. I am now three weeks away from releasing a single and feel clear and confident about what I am trying to achieve and how I will do so." - Jack

Hear praise for Francesca’s work: “I have received so much clarity about the flow and strategy of releasing music as an independent artist. This is such a great source of knowledge and support, and I am consistently inspired and pushed by the mentors and my fellow members!” - meadowhip

“Level Up Club was integral in my debut album release strategy, helping me establish a solid plan to work with over a year. Francesca and the other amazing mentors have helped me to grow as an artist and feel confident in the direction of my career. It makes me excited to think other artists will get to experience all the great things that Level Up Club has to offer!” - Isabel Rumble

Contact the host of Level Up Your Music: Strategy & Funding Workshop Series

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