Delve deeper into LinkedIn’s capabilities as a robust business development and marketing tool. Explore the expanding landscape of this influential online platform that continues to foster connections, knowledge, and growth opportunities.

This workshop will cover:

Navigating company pages and leveraging the potential of LinkedIn groups effectively;
Understanding the nuances of LinkedIn advertising;
Harnessing the features within LinkedIn creator mode and creator tools to enhance content creation;
Staying informed about LinkedIn’s latest updates and emerging functionalities; and
Exploring valuable tips and tricks, such as managing contacts, exporting connections, leveraging search-saving capabilities, and utilising LinkedIn’s educational resources for continuous learning.

Presenter: Prue Pike

Prue has extensive experience with over 25 years in the tourism sector, both nationally and internationally. Her knowledge extends from front line operations to business development, marketing, social media and the online sales environment.
She holds a Bachelor of Business Degree in Marketing, is an Accredited Trainer and Assessor, and a Qualified Justice of the Peace.
As founder of Talksm (formerly Talk Social Media), Prue works with travel and tourism businesses to enhance and grow business through digital marketing to produce tangible results.
Prue's passion is travel, tourism and growing tourism businesses using online and digital marketing.

Duration: 2 hours

This workshop is presented as part of the Digital Solutions Program.