Leveraging social influence: Insights to drive growth & engagement in 2024

Are you ready to take your business up a gear?

Join us at the forefront of digital strategy as we chat to some of Brisbane’s best about the power of social influence. Enjoy breakfast as you gain insights to drive growth and engagement in 2024.

Event Agenda:

7:30am-8am - Breakfast, coffee, and networking

8am-8:30am - Panel discussion: Leveraging social influence

8:30am-9am - Wrap up, Q&A, and more networking

Speakers

Jamie Alexander & Cameron Humphries - Co-Founders of FREND 

FREND embodies the convergence of nostalgic and modern street aesthetic, celebrating a unique fusion of styles. Our essence is defined by the art of standing out and making a statement. Functioning as both a dynamic creative studio and an independent lifestyle brand, FREND is dedicated to crafting high quality clothing and resources that showcase our unique style and help our community express their creativity.

As the Co-founder and Content Lead at FREND, Jamie (left) has a formal design background with a keen eye for content creation, photography, and composition retouching. Jamie has successfully positioned FREND as a prominent figure in the photography scene, concurrently playing a pivotal role in fortifying the brand's online presence and community through compelling social media marketing and content. Collaborating closely with fellow Co-founder Cameron (right), Jamie has forged partnerships with numerous noteworthy local and international brands, contributing dynamic content that enhances their business with FREND's captivating design aesthetic. Both have worked with global and national brands including Taco Bell, Youfoodz, Baskin & Robbins, Dominos and more. 

Jo Tanton - Marketing & Design Specialist and Influencer 

Jo is a marketing powerhouse, Brisbane lifestyle influencer and Mum with experience in recruitment, fitness influencing, and social media marketing. Her career in influencer marketing has seen her grow astronomically, from intern to General Manager, managing sponsorships and Australian brands such as @myproteinau. Currently, Jo is steering marketing for an allied health gym full-time, and continuing to post about the good life on Instagram as @jotanton

Abby Robb - Account Manager & Influencer Marketing Specialist at Orange Digital 

Abby, our seasoned Account Manager, boasts a wealth of knowledge and years of expertise in Influencer, Affiliate, and Social Media Marketing. Embarking on her journey as an influencer in 2015, she has navigated various verticals and countries, including retail, tourism, and hospitality. Abby excels in the entire spectrum, from content creation to fostering impactful collaborations.

At Orange Digital, Abby brings a thoughtful, authentic, and value-driven approach to crafting tailored campaigns and collaborations for our clients. Her extensive experience includes working with Macro influencers like Ellidy Pullin, Ellie Watson, Ruby Tuesday Mathews, Celeste Barber, Ronnie and Georgia, and Kayla Itsines, among others.

Have an idea? Abby is ready to turn it into a compelling reality.

Panel facilitator - Sheridan Murphy, Head of Marketing at Orange Digital 

We look forward to welcoming you!