How to Generate Revenue By Licensing Your Music

In this online webinar on March 25 at 3 p.m. Central, you'll learn how to open up new revenue streams from your music by engaging in the sync licensing industry. Tune in to hear from the experts on how music is matched to projects, how to get your music into the hands of music supervisors, how to compose music for sync, and more tips on giving your music the best chance for placement and future royalties. Don't miss this informative panel discussion followed by Q&A.

Tennessee has the #1 workforce for music and #6 for film/video industry employment so it's no surprise that these industries, along with digital media, gaming, and entertainment, account for nearly $10 billion in annual economic output for our state.

In this installment of the Tennessee Film & Entertainment Webinar Series, we bring together industry experts including musicians, music supervisors, and legal professionals to share insights into the unique opportunities that Tennessee's powerhouse industries — including music, film, and gaming — provide through music synchronization.

Featured Panelists

Randy Chertkow is a musician, author, journalist, public speaker, instructor, and music consultant. He co-wrote 4 books with major publishers, including the critically acclaimed The Indie Band Survival Guide (Macmillan) (first and second editions), The DIY Music Manual (Random House), and Making Money With Music (Macmillan). He professionally speaks about music business and revenue generation at conventions, music organizations (e.g. The Recording Academy -- grammypro.org), businesses (Guitar Center), cities (New York City, Austin, Chicago), and schools (SAE, Music Industry Workshop, Columbia College). This includes speaking at venues such as Carnegie Hall. Their band, Beatnik Turtle, released over 500 songs spanning 20 albums, licensed music to Disney and Viacom, and wrote music for TV, films, and theater including Chicago's Second City. In 2007, they released a song every single day of the year.

Michael Turner is an award-winning and GMS-nominated music supervisor and film & Television music executive.  Mike grew up in Seattle, Washington in the 1990s and began his path in music, working in recording studios and playing in bands as a teenager. After finding his way into music publishing at Bug Music in 2006, he carved out his niche as a Music Supervisor in Los Angeles, where he has remained since 2009. 

He has been engaged to music supervise films produced by Judd Apatow, Paul Schrader, Wes Anderson, Mel Gibson, and David Robert Mitchell (among others), as well as series for CBS/Paramount+, Netflix, MTV, ABC/Freeform, Hulu, and VICELAND/A&E. Additionally, Mike spent a few years directing music department services for Media Creature Properties, whose clients included Raycom Media (4th largest U.S. broadcaster) and The World Poker Tour on Fox Sports. In advertising, he has music-supervised commercials and branded content for Converse, Booking.com, Petco, Estee Lauder, Rise Credit, Microsoft, Porsche, Acer Computers (and more).

Mimi McCarley is a visionary entrepreneur, music business strategist, and the founder of Collab Music Network, a boutique music publishing and sync licensing agency, dedicated to helping independent music creators thrive in the world of sync licensing. With a passion for empowering artists, she has built a vibrant ecosystem where music supervisors, sync reps, and creators collaborate to place high-quality, emotionally intelligent music in TV, film, and advertising. Mimi’s expertise extends beyond music—she is a speaker, mentor, and creative leader, dedicated to helping artists build sustainable careers while fostering authentic partnerships in the entertainment industry.  

Credits include ad campaigns such as TurboTax, Facebook, Walmart and TV shows like Abbot Elementary, All American, and Grownish to name a few.

In her leisure, Mimi McCarley enjoys traveling and learning with her husband, Bryson, and their 2 children, Brooke and BJ. 

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The Arts & Business Council's Tennessee Film & Entertainment Webinar Series is made possible by support from the Tennessee Entertainment Commission. CreateTN.com