Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Discover how generative artificial intelligence (AI) can transform your marketing by saving you time, money and boosting your creativity. Get hands on and explore powerful AI tools that can help you generate compelling content, eye catching visuals and engaging marketing campaigns without the need for advanced technical skills.

In this workshop, you will learn practical strategies to integrate AI into your workflow and elevate your brand’s presence with smarter and faster marketing solutions.

This topic covers:

How to use AI to create compelling content, visuals and campaigns that enhance your brand.
Learn about leading AI tools like ChatGPT, Gemini, LeonardoAI and more to streamline your marketing efforts.
Integrating AI tools into your existing processes to save time and maximise efficiency.
Strategies to refine and personalise AI outputs to align with your brand’s voice and messaging.
Understand AI biases, privacy concerns and ethical considerations in AI driven marketing.

This workshop is designed for business owners looking to harness the power of generative AI to enhance their marketing efforts.

The facilitator of this topic, ECU's Executive Education Team at the School of Business and Law is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts and university resources to equip you with the skills to succeed.

Important booking information

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.