With over 950 million members, LinkedIn is the largest professional network in the world. This workshop serves as an introduction to harnessing LinkedIn’s potential for your business. Discover how to optimise your profile, utilise networking opportunities, increase brand visibility, foster business relationships and partnerships, and craft impactful content to drive leads.

This workshop will cover:

Understanding LinkedIn’s purpose and functionalities as a professional platform;
Understanding the benefits of using LinkedIn as a marketing tool;
How to create and edit your LinkedIn profile;
Be inspired to tell share worthy stories and join the LinkedIn conversation; and
Navigating the intricacies of LinkedIn, including:
- The anatomy of a LinkedIn post;
- Searching and making connections; and
- Commenting and networking.

By the end of this workshop, you will have a comprehensive understanding of LinkedIn’s functionalities, enabling you to optimise your profile, expand your network, and leverage the platform for effective marketing. You will also gain practical skills in crafting engaging content and fostering valuable connections to drive business growth.

Presenter: Prue Pike

Prue has extensive experience with over 25 years in the tourism sector, both nationally and internationally. Her knowledge extends from front line operations to business development, marketing, social media and the online sales environment.
She holds a Bachelor of Business Degree in Marketing, is an Accredited Trainer and Assessor, and a Qualified Justice of the Peace.
As founder of Talksm (formerly Talk Social Media), Prue works with travel and tourism businesses to enhance and grow business through digital marketing to produce tangible results.
Prue's passion is travel, tourism and growing tourism businesses using online and digital marketing.

Duration: 2 hours

This workshop is presented as part of the Digital Solutions Program.