LinkedIn Local Sunshine Coast November 2025

LinkedIn Local is a relaxed, no-pitches networking event where local professionals meet the people behind the profiles. Expect a friendly room, a light structure to help you make quality introductions, and practical takeaways you can apply the next day. On the Sunshine Coast, we blend short, high-value learning with genuine conversation so you leave with new contacts, new ideas, and next steps.

About the workshop

Tired of shouting into the digital void? Join a room full of Sunshine Coast business owners and professionals for an evening of genuine connection and practical learning. Luke Hawley and Steve Plummer will share the Win Where It’s Quiet (WWIQ) Framework — a human-to-human approach that cuts through noise, earns trust, and creates conversations where competitors aren’t even looking.

You’ll walk away with a simple playbook to spark the Zero Moment of Truth (get the meeting), convert the First Moment of Truth (win the sale), and set up the Second Moment of Truth (repeat business) — using orchestrated touchpoints that feel personal, relevant, and memorable.

What you’ll learn

• Message–Market–Match: speak to real business tension (not just a clever slogan).

• WWIQ cadence: blend inbox, mailbox and in-person touchpoints to open doors.

• Trust multipliers: small “surprise & delight” moments that disarm resistance.

• Quiet growth pipeline: identify and engage your Dream 100 with intent.

• LIVE DEMO: LinkedIn & Sales Navigator—how to research accounts, map buying groups, spot triggers, and personalise outreach fast.

• Repeatability: measure, iterate and scale what works.

Format (run-sheet)

5:15–5:30 pm — Arrivals & open networking
5:30–5:40 pm — Welcome & how LinkedIn Local works
5:40–6:00 pm — Mini-workshop: Win Where It’s Quiet (Luke & Steve)
6:00–6:15 pm — Live demo: LinkedIn & Sales Navigator research workflow
6:15–6:25 pm — Q&A and rapid-fire examples
6:25–7:30 pm — Structured intros + free networking

Speakers

Luke Hawley — Community builder and publisher at Matters Magazine; founder of B2B Sunshine Coast and Buy Local Sunshine Coast. 20+ years in marketing, ex-Procter & Gamble, lecturer in Marketing at UniSC. Luke helps local businesses turn aimless networking into a dependable marketing system.

Steve Plummer — Master marketing strategist and copywriter with experience across 60+ niches, from start-ups to ASX Top 200. A teacher at heart, Steve simplifies the complex and has helped generate millions in sales with clear strategy and targeted words that move people to action.

Proud event sponsor — Digital Solutions Program (Business Foundations)

Transform your small business with the federally subsidised Digital Solutions Program.
QLD small businesses get free workshops and 4 hours of 1:1 expert support for just $110. From websites to marketing, AI to software—connect with your local Digital Advisor and create your Digital Action Plan today.
Learn more & get started: https://digitalsolutions.businessfoundations.com.au/digital-action-plan/

Guest sponsor representative
Rebecca Ruiz — Digital Program Manager at Business Foundations (QLD, WA & NT). Rebecca brings deep experience in business development, sales, and consulting, as well as hands-on custom software expertise and insight into small business operations. She’ll be on hand with the QLD team to answer questions about eligibility and next steps.

Who should attend

• Founders and business owners

• BDMs, sales leaders and marketers

• Consultants and service providers selling complex or higher-value offers

• Anyone who wants networking to become a reliable marketing channel

What to bring

• Business cards (yes, still valid)

• A clear idea of who you want to meet and how you can help others

• An open, generous mindset — give before you ask

Tickets

Free to attend, limited spots. Please register to secure your place. If you can’t make it, cancel your ticket so someone else can join.

Housekeeping & FAQs

Parking: On-site and nearby street parking available.
Dress code: Smart casual.
Accessibility: The venue is accessible; please notify us of any specific needs you may have.
Photos & Video: We capture content for event recaps and social media. By attending, you consent to being photographed and/or filmed.
Refunds: Free event — cancel via your confirmation email if plans change.
Questions: Email Luke at luke@buylocalsunshinecoast.com.au

Reserve your spot now and learn how to Win Where It’s Quiet — then put it to work the very next day.