Event Overview

Welcome to the LinkedIn Lunch & Learn with Elsa Mitchell, where we’ll delve into the weird and wonderful world of LinkedIn. Whether you're looking to boost your professional online presence or leverage LinkedIn for your business, this workshop will equip you with the tools and insights you need to stand out.

LinkedIn is unlike any other social platform—it’s uniquely focused on professional networking and personal branding. During this session, we'll focus on optimizing your profile, understanding LinkedIn’s SEO features, and defining your online presence.

What to Expect

Profile Audit: We’ll start by running a full audit on your LinkedIn profile. This initial step is crucial for identifying areas that need improvement or alignment with your professional or business goals.
Profile Optimization: Once the audit is complete, we'll move on to optimizing your profile for visibility. Because LinkedIn is all about the profile, ensuring that yours is polished and professional is key to making the most of the platform.
SEO Powers of LinkedIn: Learn how to harness the SEO capabilities of LinkedIn to enhance your profile's visibility in search results. We’ll discuss tips and tricks to help you appear in more searches and attract the right connections.
Defining Your Online Brand: In this session, we'll help you define what you’d like to be best ‘known’ for on LinkedIn. Whether it’s your expertise, your business, or a unique skill set, clarity is essential for building a strong online presence.
Finding Your LinkedIn Voice: Discover how to develop your unique LinkedIn ‘voice.’ This is your chance to stand out by being authentic, engaging, and professional in your communications on the platform.
LinkedIn Etiquette 101: Finally, we’ll cover the do’s and don’ts of LinkedIn etiquette to help you navigate the platform with confidence and professionalism.

** This is an interactive workshop - Please bring your laptop so that you can edit your Linkedin Profile throughout the session.

Date: Monday 21st October

Time: 11.30am - 2.00pm

Location: The Onslow Hub Boardroom

Refreshments: A light lunch will be served on arrival.

Cost: $35.00 OCCI Members / $45.00 Non-Members