Fireside Chat: How this unknown startup disrupted the fragmented social media ecosystem (Sydney)
Event description
It seems Linktree is at a tipping point in the internet economy. With 3.4 billion social profiles in the world and only around 20 major social platforms, it's a fragmented and crowded place, with people and brands spreading audiences across many, siloed platforms.
Join us at Stone & Chalk Sydney as we partner with Alex Zaccaria, the Co-Founder and Director of Linktree to share their journey. The solution to higher reach, conversion, engagement and discovery came unexpectedly to Alex Zaccaria, his brother Anthony and their mate Nick Humphreys in 2016. While running their digital agency, Bolster, the trio commissioned a prototype they believed would solve a problem they thought was unique to the music industry – that Instagram only allowed a single #Linkinbio.
Three years on and with more than 3 million users across the globe Linktree has become an invaluable tool for side-hustlers, creators and entrepreneurs to share more, sell more, curate more and grow more across Instagram, Twitter, Twitch and everywhere in between.
The event will commence with light refreshments at 5:30 pm with a 6:00 pm start. There will be a one-hour fireside discussion followed by Q&A to end.
Alex Bio:
Alex Zaccaria, Co-Founder and Director
Alex is the Co-Founder of Linktree, the Australian tech platform giving users the ability to connect audiences to their entire online ecosystem — not just a single feed. Founded in 2016 and the first tool of its kind, Linktree helps users to share more, sell more, curate more and grow more.
Linktree has become the front door to the online world of more than 3 million users worldwide (including the likes of Alicia Keys, Jamie Oliver and Chelsea Handler) and an invaluable tool for brands, influencers, celebrities and just about everyone else online.
A self-confessed space nerd and Prince enthusiast, Alex is also the Co-Founder of Australia’s leading music and entertainment specialist digital agency Bolster and the recently launched content platform LNWY.CO. In 2017, Alex was named as one of B&T’s 30 Under 30 Entrepreneurs.
The event will commence with light refreshments at 5:30 pm with a 6:00 pm start. There will be a one-hour fireside discussion followed by Q&A to end.
We hope you can make it!
Warm regards,
Stone & Chalk