“Love Stories for Business” is a new, unique program for leaders seeking strategies to connect their people to their brand purpose and their unique organisational identity.

This program brings together three organisational imperatives that will separate future-ready companies from the pack:

Unique organisational identity
A galvanising purpose
Inspiring stories

Co-designed by Digital Storytellers and purpose consultancy, The Cause Effect, “Love Stories for Business” reflects the need for businesses to show up in more human ways, harnessing the full power of purposeful storytelling to empower your people to meet the challenges of our time.

Takeaways

The importance of coherent, inspiring storytelling, in attracting like-minded employees, customers, partners, collaborators and investors.
The three key themes behind purposeful storytelling.
The three key components of story leadership.
A simple and powerful framework to bring your Brand Story together.

About Your Co-hosts

Carolyn Butler-Madden

Author, speaker and Chief Purpose Activist at Purpose Consultancy, The Cause Effect, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.

She helps business leaders define their organisational or brand purpose and embed it into their organisational strategy to deliver meaningful social impact AND competitive advantage.

Her mission is to make meaningful social purpose a vital part of business in Australia and beyond.

Carolyn has recently released her second book “For Love & Money”. She is also author of Amazon bestselling book, Path-To-Purpose, Australia’s first book on cause marketing, launched in 2017.

Natasha Akib

Natasha Akib lives and breathes storytelling! Passionate and ambitious about the democratisation of storytelling, Tash has trained up thousands of impact storytellers around the world.

She is a communications and engagement strategist and digital producer at Digital Storytellers, specialising in using the skills of film production, media and marketing for purpose-driven organizations. As the lead for the Stories for Impact capacity building program, Tash empowers diverse communities around the world to find, make, edit and share their own stories of positive change.

Tash graduated Media and Comms, worked in Bhutan to help bring NGO media organisations into the digital era, and was a major driving force at Vibewire, a launchpad for young people to ensure that they get a say in conversations that matter.