This Lunch & Learn is catered to those starting their Google Ads journey, and those looking to advance a basic skillset. Shane Hudson worked at Google for four years as a product specialist and growth consultant. He understands the intricacies of setup and managing a successful Google Ads strategy that doesn't just get you clicks but gets your leads and sales.

Key Takeaways:

Google Search Ads - why we should use it, setting up a successful campaign and account structure, reporting on metrics, and making optimisations.
Audience - you know who your customer is, so should your Google Ads account. Display Ads - people spend 3% of their digital time on Google Search, diversify your strategy to the Google Display Network.
Planning tools - let's answer your burning questions: how much should I spend, what are my competitors keywords and what markets should I target?
Maximise your return - a dollar spent should be a dollar invested, we will review quick tips to ensure your budget is invested the right way.

After the session, expect to understand:

If Google Ads is the next step in your marketing strategy
How to make the most of your current investment with Google Ads
How to effectively plan, report and optimise your investment in Google Ads

If you are feeling unwell, please do not attend our physical event and tune in virtually.

**Please note photos may be taken during the event. If you wish to opt out, please let one of our staff members know or email georgia@fishburners.org for any other concerns.

----------------

How to Find Us/House Keeping

Go directly up to Level 3 of the Sydney Startup Hub and walk down the yellow corridor. A friendly reminder the Lunch and Learns are BYO Lunch.

About the Speaker

Shane is a digital native, that wants all SMB's & Startups to be equipped with the an effective digital marketing strategy. He currently leads customer development at Knobin Digital - a Digital Marketing Agency and previously worked as a product specialist and growth consultant at Google. Connect with him on Linkedin.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunchtime learning workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.