Lunch & Learn: Brand Strategy For Business Growth
Event description
Struggling to generate brand awareness, build meaningful relationships with your audience, retain your customers & grow your business?
The digital environment and market are changing more rapidly than ever - It’s crucial more than ever that businesses remain highly alert & adaptive with a strong focus on building brands customers love. Most businesses struggle to define the problem their brand seeks to solve, identifying the opportunities that exist for their customers & build a value proposition that is sustainable for the brand, as well as attractive and strategic.
In this workshop with Ben Lawry, learn how to generate business growth and achieve your vision through attracting customers, converting them and inspiring them to come back.
Key Takeaways
- Building A Brand Strategy Framework For Success
- Understanding Your Audience & Combatting Barriers To Conversion
- Injecting Value Into Your Customer Experience
- How To Increase Conversion & Retain More Customers
- Understanding Which Metrics To Track & Measure
- Steps In Developing A Growth Marketing Plan
About the Speaker
Armed with an extensive portfolio, Ben Lawry has spent over a decade building multifaceted multimillion-dollar fashion, lifestyle and wellness brands. His ingrained passion for all things branding, customer behaviour, marketing & business make him an expert in implementing a winning strategy that drives real growth and profits.
As an innovative business thinker who pushes the boundaries, his core purpose is building brands customers love. Lawry’s goal is to challenge businesses to operate outside of their comfort zones, adopt new ways of thinking and explore creative ways to grow and scale.
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How to Find Us/Housekeeping
If you are feeling unwell, please do not attend our physical event. Tune in virtually instead!**Please note photos may be taken during the event. If you wish to opt-out, please let one of our staff members know or email hannah@fishburners.org for any other concerns. Go directly up to Level 3 of the Sydney Startup Hub and walk down the yellow corridor. Limited places available so registration is essential.
About Fishburners
Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier! We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our bi-weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.