Almost every decision you take as an organisation can be tied back to who you are as a brand. Your brand is arguably your most important business asset, but many businesses are only scratching the surface of what their brand can truly do for them.
StartsWithA is passionate about branding that adds tangible value to businesses, not just fluffy exercises that lead nowhere. Great branding is the strategic process of making your product or service feel like the best possible, even better, the only viable, solution for your target audience.
During this session with Amy and Alex we will demystify pre-conceptions about brand strategy, and provide examples & exercises you can use straight away to increase your brand value.
Key Takeaways:
- The difference between good and bad brand strategy
- What really is “brand” and how does it create value?
- Positioning your brand for success
- Finding your brand sweet spot
- Establishing your brand baseline (live exercise)
About Alex
Head of Creative and Strategy at Sydney based brand consultancy, StartsWithA Originally from London Alex is a seasoned award-winning creative strategist with over 15 years experience leading cross-functional creative teams. He is passionate about branding without the bullsh*t, working with companies of all sizes to bring coherence to their marketing activities and build more meaningful relationships with their audiences. Alex’s skill set combines creative, strategy, technical and management disciplines meaning he is well-armed to take on the most complicated communications challenges businesses face.
About Amy
Managing Director at StartsWithA, Amy has dedicated her career to delivering effective marketing solutions for local and international brands across Europe and Australia. With an integrated marketing background, Amy has been responsible for the conceptualisation and implementation of brand amplification across; shopper marketing, digital, and live brand experiences.
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How to Find Us/Housekeeping

If you are feeling unwell, please do not attend our physical event. Tune in virtually instead!
**Please note photos may be taken during the event. If you wish to opt out, please let one of our staff members know or email georgia@fishburners.org for any other concerns.
Go directly up to Level 3 of the Sydney Startup Hub and walk down the yellow corridor.

Limited places available so registration is essential.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our bi-weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.