We get hooked scrolling through our ‘For You’ page on TikTok, watching personalised recommendations on Netflix and choose to form friendships with people we find authentic and relatable.
We gravitate towards things that resonate with us. And still, when faced with digital product design, we forget to create experiences people have a real personal connection to. It’s not enough to predict what our audience wants. We must understand them. Explore the less predictable, human interaction between brands and digital products with Jeff Ginsburg from Cord & Berg + Happy Go Live.
Relentlessly curious, Jeff’s work explores the space where innovation, technology and identity systems meet. An awarded creative, he has won Best Small Studio at the Sydney Design Awards (twice), a Patron's Australian Design Award for NurseWatch at the 2018 Good Design Awards® and a collection of other accolades at Cord & Berg – working with startups and globally recognised partners across a broad spectrum of industries. Most recently, Jeff joined the team at UTS as a Studio Leader for Design Practice.
Key Takeaways
- Find the purpose behind your user experience
- What to fuss over and what to skip
- How to inject personality into your UX design
- Adopt a human-centric approach to UX
About the Speaker
Jeff Ginsburg is a designer and artist. He’s also the Director & Creative Director at Cord & Berg. Relentlessly curious, Jeff’s work explores the space where innovation, technology and identity systems meet. An awarded creative, he has won Best Small Studio at the Sydney Design Awards (twice), a Patron's Australian Design Award for NurseWatch at the 2018 Good Design Awards® and a collection of other accolades at Cord & Berg – working with startups and globally recognised partners across a broad spectrum of industries. Most recently, Jeff joined UTS as a Studio Leader for Design Practice and has just launched Happy Go Live; a Rapid Website Creation team.

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How to Find Us/Housekeeping

If you are feeling unwell, please do not attend our physical event. Tune in virtually instead!
**Please note photos may be taken during the event. If you wish to opt out, please let one of our staff members know or email georgia@fishburners.org for any other concerns.
Go directly up to Level 3 of the Sydney Startup Hub and walk down the yellow corridor.

Limited places available so registration is essential.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our bi-weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.

Contact the host of Lunch & Learn: Discover the Emotional Side of UX Design