How many revenue opportunities are you missing? Everyone understands the critical value of customer experience, but only a few have the full picture. Most SMEs are stuck on a hamster wheel, chasing leads, and new customers.
This Lunch & Learn is an opportunity to take a step back and look at your customer journey: are you making the most of it? Despite study-based evidence that existing customers are significantly more valuable than new ones, small and medium businesses tend to follow the hard path, failing to prioritise marketing initiatives that are designed to bring their customers back.
Join Elise Perpetua for an eye-opening workshop and understand how much money you are currently leaving on the table, how to fix this, and how to fast track your business.
Key Takeaways
- Marketing funnel vs customer journey: understand the difference
- What are the stages of a best-in-class customer journey
- How to design your customer journey
- Conversion & neurosciences: understand how your customers' brain works
- Retention & sales growth: why should you care more about it

About the Speaker
Originally from France, Elise is a former strategy & management consultant at Accenture, part of the customer insight & growth practice. Fortune 100 companies and top brands including Mercedes, Cardinal Health, and Qantas, have sought Elise's expertise to redesign their customer journey and their business processes across Europe, UAE, Asia, and Australia.
Elise is now a social entrepreneur and an independent consultant making top tier consulting accessible to impact-driven startups & SMEs. She is also a lecturer in market research and business models.
Elise has been trained in Europe on design thinking, disruptive innovation, and lean methodologies. She is passionate about entrepreneurship, innovation, and how business can drive a positive impact at scale.

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How to Find Us/Housekeeping

If you are feeling unwell, please do not attend our physical event. Tune in virtually instead!
**Please note photos may be taken during the event. If you wish to opt out, please let one of our staff members know or email georgia@fishburners.org for any other concerns.
Go directly up to Level 3 of the Sydney Startup Hub and walk down the yellow corridor.

Limited places available so registration is essential.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our bi-weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.