Lunch & Learn: How to Set Up a Strategic PR Program

Whether a business has an internal comms team, or ownership is spread amongst key executives. Join us for our next Lunch & Learn as we are joined by special guest Gosia Gnyp, Client Services Director, Hotwire Australia who will run through the key considerations that Start-ups & Scaleups need to have on their comms journey.

We will cover How to set up a strategic PR program, including:

• Research on audiences and competitors
• Planning key messages and identifying the white space to own in the media
• Identifying the best tactics for success
• Linking Comms to clear business goals and objectives
• Hot tips on things to watch out for

Gosia Gnyp, Client Services Director, Hotwire Australia

With over a decade of experience in communications, Gosia has supported many global tech companies through their comms journey, including Meta, Huawei, Zoom, Accenture, and Qualcomm. However, her specialism is in launching and amplifying start-ups and scale-ups within the B2B tech space, having worked for clients across Australia, UK, US, and APAC. With a passion for curiosity, Gosia values the power of strategic thinking and appreciates the importance of always challenging organisations to ‘think big’ in order to achieve brilliance.

A bit about Hotwire Australia

We’re Hotwire, the preeminent tech comms and marketing consultancy. From Scaleup to Enterprise, each business we drive is a testament to the tech fanaticism that makes us irreplaceable. We hunt for human truths at the heart of tech complexity and ignite them into irregular tales of tech that spark investors, prospects, and talent to act. We call it making the technical, irresistible

EVENT DETAILS:

When: Wednesday, 7th June 2023
Time: 12.30 PM - 1:30 PM AEST
Where: Tank Steam Labs, Level 6, 11 York Street, Sydney NSW 2000 
Cost: Free
RSVP: 5 pm, Tuesday 6th June 2023