People no longer purchase your products. They purchase your purpose and what you stand for. This is especially true for millennials - the generation most likely to vote with their dollar. Prepared to pay more for brands and products that support their values and from businesses they trust, this generation is defined by their demand for transparency, social and ethical responsibility.

The most successful start-ups, companies and brands are differentiating on their values to build meaningful connections with their audience. They need to have storytelling that positions purpose at the heart of their business.

Leading purpose-driven PR specialist Dora Nikols will share why taking a stand makes good business sense regardless of your size. In fact, the smaller nimble brands with a passionate founder have the biggest advantage!

You will learn how to define your social purpose, how to find the right cause partner to support that you are passionate about and makes business sense and how to craft a meaningful story to gain wide-spread media coverage.

About the Speaker

Dora Nikols is the founder of Social Mission who believes business has a responsibility to do good as it’s also good for business. She lives by the philosophy shared by Martin Luther King Jr, ‘that our lives begin to end the day we become silent about the things that matter’.

Working in PR for the past 20 years, she has seen first hand that standing for something makes you stand out the most. She integrates a bold social purpose into your company’s DNA that guides its PR, social media and storytelling so you grow, change the world and leave behind a powerful legacy.

This is vital today as 88% of global consumers want to know how you are making the world a better place.

Dora has worked with a range of superstar start-ups, corporates and non-profits including: Tamburlaine Organic Wines, Gwinganna Lifestyle Retreats, Res Med, Colour Theory, Thursday Plantation, Domestos, Schick, Unicef, Ocsober, WWF (World Wide Fund for Nature), The Bernie Banton Foundation, Rainforest Rescue, The Smith Family, Goodman Fielder and many more.