WHAT IS BRAND? And why should startups care?

Theory
Practice
Real life

This workshop is part of the Start Up Marketing Series by Vijay Solanki - from The B’old Intern.

About the speaker:

Vijay Solanki brings 30 years of marketing leadership across a variety of industries and brands including Unilever, Premier Foods, Time Inc, Lastminute, Coca Cola and Philips.

Early 2000 he was the founding marketing director of Shazam (the app that can identify any music and that was sold to Apple) and more recently the CEO of the IAB (Internet Advertising Bureau) in Australia. Vijay has also been building a mental health startup in recent years called ParentalEQ.

About Fishburners

Fishburners is much more than a co-working space. We are a not-for-profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier! We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.