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Lunch & Learn: Leveraging Surveys to Quantify Consumer Demand Before Investing Too Much

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Event description

Look Before you Jump; Leveraging FastTracker to Quantify Consumer Demand Before Investing Too Much

Key Takeaways:
FastTracker has helped startup Launda reach out to 1000+ consumers and quantify demand for their service, different Launda features and elicit the optimal price. Launda has used FastTracker's intuitive and interactive reporting platform to "slice and dice" their data to find the "gold nuggets" which they can leverage for investor presentations, media releases and informing their product development. FastTracker can do the same for your startup too.

About the speakers:
Dr Dorian von Freyhold is a co-founder and CPO of FastTracker. The vision for FastTracker was to create a tech-platform which enables companies to generate consumer insights at the speed and price required to maintain a real-time read on what consumers need, want and are willing to pay for. Prior to developing FastTracker, Dorian built and ran a successful management consultancy, applying cutting-edge consumer research methodologies to help teams in FMCG, private equity, media, fintech, market research and consumer services companies achieve their full revenue and growth potential. Dorian holds a PhD in consumer psychology from the University of Queensland where he also lectured in the fields of business analytics, consumer psychology and marketing research. 

Paul Umbrazunas is a Co Founder of Fasttracker and previously spent 30 years in various senior roles in the investment banking sector both in Sydney and London. Roles included sales/origination, trading, risk management, portfolio construction and asset allocation. In addition Paul held COO roles encompassing businesses with $425m in revenues (Sydney) and $4billion (London). Paul now advises early stage companies on strategy and business development, capital raising, risk management and governance. He is Executive Chairman of PoweredbyPercent (Australia) a UK/US company he became an angel investor in and on the Advisory Board of RMIT Graduate School of Business & Law. Percent recently completed its A round follow on raising a total of US$33m. Shareholders include Atlassian Foundation, Morpheus VC and General Catalyst with clients such as Atlassian, Canva, Google, Asana, ING, Monday and Sage.

George and Christina Masselos have spent the last 30 years building, running, then selling one of Australia’s most successful fabric care business’s, Centennial Dry Cleaners and Laundry. The business employed over 30 staff offering a high quality garment care, bed and table linen service in Sydney. They also built Sydney’s largest pickup and delivery service, 2YourDoor Dry Cleaners and Laundry, and sold it to a large commercial operator. George was a very active member of the Drycleaning and Laundry Institute of Australia being on the National Board for 20 years, the National President for 4 years, and the NSW State President for over 20 years. George also has a strong understanding of financial management having previous experience in corporate banking at Barclays Bank and investment banking, specialising in MBO’s, at Campbell Capital.

About Fishburners

Fishburners is much more than a co-working space. We are a not-for-profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier! We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email

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