Lunch & Learn: How to Guide Users to the "Aha!" Moment by Nailing Onboarding UX

Onboarding UX is the user journey from initial sign-up through to experiencing the core value of your product for the first time. Without investing in getting your users to this "Aha!" moment you will always have a "leaky bucket" where new users abandon your product, making your marketing spend ineffective.

In this talk, former Google & Uber Design Lead Mark Lamb shares the tips, techniques, and tactics to help turn new users into engaged users.

Key Takeaways

• Key mistakes product teams make with onboarding
• How to use user psychology principles to motivate users to use your product
• How to optimise your product's empty states
• UX solutions to guide your users through to the "Aha!" moment

About the Speaker

Mark is an independent UX consultant with 20 years of experience designing world-class digital products and leading design teams. Previously, he served in design leadership roles at Google, Uber, and Adobe in San Francisco, and speaks at design and innovation conferences worldwide. He offers UX strategy consulting for startups, specialising in user onboarding and activation.

----

About Fishburners

Fishburners is much more than a co-working space. We are a not-for-profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier! We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.