Join us at the Beaufort Digital Corridor for a four-part Lunch & Learn series designed to empower small business owners to create, manage, and optimize Facebook ads with confidence.

Led by Eric Siano, fractional CMO of Blue Leopard LLC, this weekly workshop series is ideal for those without a dedicated marketing team who want to take control of their social media advertising. Each session builds on the last, moving from foundational concepts to advanced strategies, making it valuable for all experience levels.

Ready to launch effective Facebook ads that deliver real results? Reserve your seat today!

Workshop Details

Dates: Wednesdays in May (May 7th, 14th, 21st, & 28th)
Time: 12:00 PM – 2:00 PM
Lunch: Lunch provided at prior to session start time

Ticket: Please have your Digital Ticket📱ready to be scanned upon arrival.

What to bring: You'll get the most out of this workshop if you bring a laptop and a pre-designed ad. We recommend attending our Visual Storytelling Lunch & Learn on April 23rd and watching our Canva Workshop or Smart Phone Photography Lunch & Learn sessions to prepare.

What You’ll Learn

Session 1: Getting Started with Facebook Ads

Understand Facebook ad types, placements, and targeting basics
Set up a Meta Business Suite account
Develop a clear and actionable ad campaign plan

Session 2: Creating Your First Facebook Ad

Build and launch your first ad using Ads Manager
Learn creative best practices for visuals and copy
Understand the best targeting strategies

Session 3: Analyzing and Optimizing Performance

Track key performance metrics (CTR, CPC, ROAS)
Learn how to adjust ads based on metric insights
Set up simple A/B tests to improve results

Session 4: Advanced Strategies and Best Practices

Implement retargeting and lookalike audience strategies
Understand how to optimize your campaign budget
Learn how to avoid common advertising pitfalls

📋 View the full Workshop Agenda to see which sessions you should attend.

Meet Your Instructor

Eric Siano is a Growth Marketer and Fractional CMO based in Hilton Head Island, SC, with over 20 years of experience in driving business outcomes. As Managing Director at Blue Leopard LLC since 2016, he's lead transformative marketing across traditional marketing, digital marketing, product marketing and customer experience.

Eric's key strengths include integrating marketing strategies across customer touch-points, quantifying marketing impact and ROI, securing investments for growth initiatives, and developing high-performing marketing teams. He analyzes evolving consumer and industry trends, using reliable data to craft adaptable marketing systems that align with corporate objectives and deliver measurable results.

He has taught digital marketing at U.S. universities as a Lead Instructor at ThriveDX and led digital marketing technology initiatives at Infor and Accenture. At General Motors, he guided global digital marketing and CRM strategies.

Holding an MBA in International Management from Thunderbird School of Global Management, Eric is dedicated to helping businesses navigate modern marketing complexities to achieve sustainable growth. Connect with Eric to discuss advancing your marketing objectives.

Lunch & Learn Live Stream Update

The Beaufort Digital Corridor will no longer live stream its Lunch & Learn sessions. Subscribe to the BDC's YouTube channel to watch all existing recorded sessions and be notified when new ones are available: https://youtube.com/playlist?l... Thanks for tuning in!

A Special Thank You to Our 2025 Lunch & Learn Sponsor!

We are incredibly grateful to SNS Technologies for their generous sponsorship of our 2025 Lunch & Learn series. Their support allows us to continue providing essential educational resources that tech entrepreneurs seek to ensure the success of their startups.

As a leading provider of innovative IT solutions, SNS Technologies is dedicated to empowering businesses with cutting-edge technology and exceptional service. We’re proud to have them as a partner and appreciate their investment in the success of the local tech community.

Join us in thanking SNS Technologies by visiting SNS Technologies to learn more about their impactful business.