Innovation is one of the most important endeavors of modern times, yet 95% of innovations fail. Why is that?

Unfortunately this is because more often than not, startups spend their time inventing solutions for non-existent customer needs!

In other words, entrepreneurs fall into the trap of “let’s make some really cool stuff”. This is jumping to the solution mentality, prevalent in the corporate and startup world, and means founders are too often skipping the “front end” of the innovation process.

Join Nathan Baird, founder of Methodry on Thursday 8th June, at 12:30pm as he outlines the tools and methods for developing a winning customer-centric approach to innovation increasing your chances of startup success.

In this interactive and experiential talk, Nathan argues that taking a Design Thinking and Experimentation approach to innovation and business is the key to a faster, smoother and more successful innovation journey.

KEY TAKEAWAYS INCLUDE:

How to build empathy for your customers (users) and identify what is important to them
How to frame specific and meaningful opportunities based on customer needs and insights
How to think creatively to generate new solutions
How to pick the winners and harvest ideas for potential
Prototyping to think and learn from fast failures and how to test prototypes with customers
How to use the Business Model Canvas to develop solutions and identify, test and reduce risk

Nathan will be giving away his book “Innovator’s Playbook” to one lucky person attending the Lunch & Learn. Innovator’s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.

A light networking lunch will be provided at the start of the event on level 1 at the Sydney Startup Hub.

MORE ON NATHAN BAIRD

Nathan is the founder of customer-driven innovation and growth firm Methodry and author of 'Innovator’s Playbook’, published by Wiley. He is an internationally experienced innovation strategist, facilitator, trainer and speaker living in Sydney, Australia. He has been practicing and leading Design Thinking and innovation for 20+ years, a former Partner of Design Thinking for global management consultancy KPMG, where he established and led KPMG’s Human Centred Design practice.

He has run 100s of innovation projects, 1000s of workshops and spent tens of thousands of hours leading and training innovation across most industries and continents with global giants and market-leading organisations like the Australian Institute of Sport, Bausch & Lomb, Commonwealth Bank of Australia, Diageo, Les Mills, Siemens and Unilever, as well as many small-medium enterprises, startups, not-for-profits and government.

He is super passionate about democratising innovation while balancing the need to maintain rigorous standards of teaching and practice to enable all individuals, teams, organisations and countries to prosper and flourish through design-led innovation. In his 20 years of experience in business Nathan has worked both client side and consultancy side, as well as running his own company.

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You may be photographed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.