Learn the simple reasons why so much advertising spend is doomed by landing pages that fail to convert. We'll break down a landing page that improved conversions by 433% and show you how to apply the same approach to your own landing pages.

Key Takeaways:

The fundamental mistake driving wasted ad spend
What wins: short copy or long copy?
The most common reasons landing pages fail (it's obvious when someone shows you)
Why your competition is probably irrelevant (because they're selling the wrong thing)
The reason real copywriters never stare hopelessly at a blank page (it's an easy technique to copy)
Five things you could do to improve (almost) any landing page in 30 minutes or less

If you are feeling unwell, please do not attend our physical event and tune in virtually.

**Please note photos may be taken during the event. If you wish to opt out, please let one of our staff members know or email georgia@fishburners.org for any other concerns.

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How to Find Us/Housekeeping

Go directly up to Level 3 of the Sydney Startup Hub and walk down the yellow corridor. A friendly reminder the Lunch and Learns are BYO Lunch.

About the Speaker

Steven has been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

Steven's journalistic, research-based approach to copywriting informs Taleist's unique copywriting process. That process has delivered triple-digit conversion increases for clients across Australia, the US and the UK in businesses as diverse as pain management and WordPress plugins.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunchtime learning workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.

Contact the host of Lunch & Learn: Writing Landing Pages That Convert