Understanding How Your Customers Buy

They’ve seen your content. They’ve followed you. They’re engaging, asking questions and telling you they love what you do.

And then… nothing.

Before deciding they’re “not ready”, “too price sensitive” or “just not your ideal client”, it’s worth understanding what’s actually happening between someone finding you and actually buying from you.

This Lunch + Learn is about understanding how your customers make buying decisions - and how your marketing and sales can support them through that journey.

The Details

📅Friday, 16 October 2026

⏰11:15am - 2:00pm

📍The Wellard, Wellard

🥂Welcome drinks available on arrival

🥗Delicious grazing lunch

👥Limited places available

Meet Your Hosts + Facilitator

Hosted by Secret Women’s Collab (new name coming soon!), in partnership with the City of Kwinana, this event is designed to support women in business across our community with practical, accessible learning and development - alongside the conversation, connection and community our events are known for.

We’re very excited to be welcoming Sheila Anderson, a sales and marketing coach who helps online service providers and personal brands build stronger businesses through simple sales strategies, marketing that connects and a deeper understanding of how people buy.

Her approach is about creating a business that fits your life, attracting the right people and turning more of the right attention into sales - without selling your left kidney in the process.

And, frankly, Sheila is very much our vibe.

She’s straight-talking, practical and not afraid of the occasional swear word, which means we already know this is a room where we can skip the polished business personas and be our total selves.

What this session is about

They’ve seen you. They know what you do. They might even be regularly liking your posts, opening your emails, asking questions or hovering around your offers.

So… why aren’t they buying?

This practical workshop will unpack what’s actually happening behind a buying decision - including the customer buying journey, the psychology behind it and what needs to happen for someone to move from awareness → interest → consideration → decision.

You’ll explore how to:

🧠Understand where your customer is in their buying journey and recognise what they need before they’re ready to buy

📣Create marketing that helps move people through that journey

💬Use your content and messaging to build trust, relevance and buying confidence

✨Position your offer so the right people understand why it’s for them

🔗Connect your marketing and sales so they work together, rather than treating them as two completely separate parts of your business

Whether you’re product or service based, online or brick and mortar, brand new or well established, you’ll have the opportunity to look at your own customer journey and identify where people might currently be getting stuck between finding you and buying from you.

The goal isn’t to leave with another seventeen things you apparently “should” be doing.

It’s to leave with a better understanding of how your customers buy, where you might be losing them and what you can actually do about it.

The Community

As with all Secret Women’s Collab events, this Lunch + Learn is about more than just the content.

You’ll also experience:

💬Real conversations with other women in business

🤝Genuine connection without the pressure to pitch

✨A welcoming, inclusive community

👥Space to learn alongside women running very different businesses, at very different stages

If you’re coming for the first time, you don’t need to know anyone before you walk through the door.

Come as you are, grab a drink, find a seat and settle in. We’ll take care of the rest.

Proudly Partnered with the City of Kwinana

This event is delivered in partnership with the City of Kwinana, reflecting a shared commitment to supporting women in business to grow their skills, confidence and capacity through accessible, high-quality development opportunities within our local community.

Their support allows us to offer this development event at a significantly reduced cost - making it easier for more women in business to access practical learning and connection locally.

Other details:

This is a paid event, with a welcome drink on arrival, access to the cash bar thereafter, and a grazing lunch included.

This event is held at The Wellard tavern in Wellard, with access from Wellard Train Station and parking available nearby.

Contact the host of Lunch + Learn - Sassy Sales + Snacks