23rd May

MoPed in collaboration with Marketing Association present: How AI imagery is shaking up traditional marketing

Name: MoPed in collaboration with Marketing Association present: How AI imagery is shaking up traditional marketing
Start: 2024-05-23T17:00:00+1200
End: 2024-05-23T19:00:00+1200
Location: BNZ Business Partners Centre

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Event description

Hear about:

Join MoPed and Marketing Association for an enlightening presentation from Steve Ballantyne of Brand IQ, a renowned authority on AI image generation. The session will be a thought-provoking exploration of how AI imagery is redefining the marketing landscape.

Steve will demonstrate how Brand IQ has used AI-generated imagery to tackle diverse marketing challenges across various sectors, including travel, professional services, construction, and food technology.

Steve will also discuss the substantial benefits of using AI imagery in marketing campaigns. These include remarkable cost efficiencies, faster campaign launches, the ability to create visually captivating images, and the development of a unique brand aesthetic.

Don't miss this one - meet one of New Zealand’s leading AI experts and see the possibilities that AI imagery holds for the future of marketing.

About Steve Ballantyne:

Steve Ballantyne, founder of Brand IQ, stands at the forefront of AI image generation in New Zealand, recognised as one of the country's leading experts in this innovative field. His pioneering work has not only graced the cover of NZ Marketing Magazine but has also been prominently featured on the websites of the Australian Marketing Institute (AMI) and the New Zealand Marketing Association.

With a personal portfolio of over 15,000 AI-generated images, Steve has dedicated hundreds of hours to mastering image prompt strategies, drawing from the expertise of the world's top AI imagemakers. This extensive experience has not only honed his skills in creating visually compelling content but has also deepened his understanding of AI as a pivotal tool for enhancing creative output and operational efficiency alike.

Throughout his 25-year career, Steve has collaborated with over 200 companies across Australasia, such as Canon Australia, Westfield, Lockwood Homes, PGG Wrightson, OfficeMax, Fletcher Building and Speedy Signs.

Event Schedule:

Arrive/Networking: 5:00pm

Speaker Start: 5:30pm

Speaker Q&A: 6:15pm

Event End: 7:00pm

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

MoPed

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Inspired by the opportunity to use, share and grow skills honed in New Zealand and internationally, the Professional Marketers Bay of Plenty network was created in 2012. Unlike other networks or associations, the Professional Marketers Bay of Plenty network is driven by individuals, not the companies they may own, work for, or work with. The Professional Marketers Bay of Plenty network has a simple purpose borne out of a desire:

‘To connect, share and support marketers in the Bay to learn, broaden and grow marketing competency, expertise, leadership and network within a professional environment/organisation’

Quite simply we help create the space and occasion for you to be inspired and motivated through sharing the personal stories, case studies and learnings of awesome people who have been and are doing their ‘marketing thing’ in different ways and industries around NZ and the world. Come join us!

MISSION:

To raise Bay of Plenty standard/achievement
To be aspirational and relevant
To enable cross-pollination of ideas and resources
To connect, access, broaden, learn and share in a professional construct.

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