Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience. MailChimp is undoubtedly one of the most popular email marketing tools, allowing you to easily create, send and track email campaigns to your customers and subscribers.

If you are already using Mailchimp but wants to learn more about the advanced features and functionality it offers this workshop is for you. The presenter will take you through how to better understand the campaign data, creating audience segments to deliver more targeted campaigns and how to automate your emails to save time and improve customer engagement.

Please note: This workshop was formerly titled MailChimp: Beyond the Basics.

This workshop will cover:

· Data Analysis: Understanding historical account data comparative to industry benchmarks in order to make informed decisions for future campaigns and segmentations.

· Monitoring Email List Health: How to clean your list and minimise the likelihood of ending up in spam folders.

· Audience Segmentation: Explore ways to gather audience data to create targeted emails that hit the right customers and the right time.

· Email Automations: Automate you emails to reach customers at crucial moments, such as abandoned carts and appointment no-shows.

For in person workshops bring along your laptop or from online workshop have access to two screens so you can follow along and start implementing as you learn.

Presenter: Wolfe Campbell-Hales

Duration: 2 hours

About Your Presenter
With a deep passion for human psychology and data analytics, Wolfe specialises in leveraging these insights to drive impactful & multi-channel digital marketing campaigns. He has a proven track record in applying psychological principles to create and promote direct-to-consumer goods, enhance customer service, and develop effective digital business strategies. His goal is to help small businesses harness the power of digital solutions for remarkable growth and profitability.

This workshop is presented as part of the Digital Solutions Program in partnership with the City of Swan.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.