Make It Pop!

Discover how to effectively brand and market to niche audiences through real case studies and expert insights. Join us for an exciting panel discussion on popular culture, subcultures, and unique brand niches, featuring Perth’s leading pop-culturalists:

Demelza Leonard
Social media expert, media commentator, and Senior Marketing Consultant at Market Creations Agency. Regular pop-culture specialist on ABC Radio, Channel 9, and Foxtel’s 'The Couch'.
LinkedIn | Instagram

Mike Drysdale
Strategist, creative director, podcaster, and content creator, specialising in how brands interface with culture to build connections and create conversations.
LinkedIn | Instagram

Lee Ingram
Design lecturer at Curtin University and sneaker-culture expert, owning one of Asia’s largest sneaker collections and the world’s largest private collection of Asics shoes, exhibited at the Art Gallery of WA.
LinkedIn | Instagram

“This is one of the most interesting, diverse, and opportune areas of communication today,” says PADC Co-president Dan Agostino. “We wanted to dive into these cultures to provide practical tools for creatives and clients alike.”

Additionally, PADC Co-presidents Leigh Wood and Dan Agostino have recorded the latest PADCast episode with Leonard and Drysdale, discussing the rise of brand subcultures and their influence on popular culture. Don't miss this chance to elevate your brand strategies and gain practical insights from industry leaders.

Buy your tickets now and join us for an inspiring and insightful event that promises to transform your approach to branding and marketing.

Hear the episode on Spotify: PADC PADCast