Organic traffic is the traffic that you get from the free listings in the search results. You can drive more traffic to your website by improving the position of your listing. Generally, the first position gets the majority of the clicks, and the rest of the clicks are spread across the remaining positions.

Organic traffic is a great way to reach new customers online. You can improve your position in Google (and other search engines), and gain a greater share of organic traffic through search engine optimisation (SEO). Here are some of the benefits:

• It can build credibility.
• You can bring visitors with relevant and specific intent to your website.
• You can reach people that have never heard of your brand before.
• It provides you with a competitive advantage (As Highlander puts it, “The can be only one” in position 1).
• It’s measurable.
• It integrates well with other marketing initiatives.
• The benefits compound over time.

In the webinar, you will learn about the three core areas to focus on in order to improve your position in search and increase your organic traffic.

Steve Jaenke has been involved in the digital world for over 2 decades. Seeing the power of SEO early in the market he pivoted his business to focus on assisting SMEs to understand and leverage the power of Google. He was a finalist in the 2021 & 2022 Global Search Awards, and is a recurrent judge for the Australian Web Awards awards.

Contact the host of Make More Sales by Being Findable, Meaningful, and Compelling