Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Navigating marketing spend can be challenging for small business owners. In this workshop, you will learn how to determine an appropriate marketing spend, track your return on investment and effectively budget for both digital and traditional advertising. This two hour session is designed to equip you with the practical skills needed to make informed decisions about your marketing investment.

This topic covers:

Calculate and allocate your marketing budget effectively based on your business goals
Track and measure your return on investment for your marketing activities to make data driven decisions
Understand typical costs associated with digital and traditional advertising channels
Create a budgeting strategy to manage your marketing spend and maximise your advertising impact

This workshop is suitable for small business owners who undertake marketing activities and would like a better understanding of how to manage their budget.

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.