March Lunch and Learn: Boosting Donor Engagement Through Gamification & Storytelling

In today’s crowded communication landscape, capturing and sustaining donor attention requires more than simply sharing updates. This interactive Lunch & Learn explores how nonprofits can use gamification, playful competition, strategic incentives, and compelling storytelling to increase donor engagement and drive measurable action.

Led by Ryan Shenefelt of DeNovo Marketing, this session will demonstrate practical techniques for transforming newsletters and donor communications into dynamic engagement tools. Participants will gain actionable strategies to strengthen calls to action, increase response rates, and build deeper donor relationships through creative, results-driven communication approaches.

As always, bring your own lunch!

Full participation is applicable for 1.25 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. Attendees holding the CFRE designation are responsible for tracking their own attendance and submitting for credit.