You've validated the problem, but is there a market for it and, if so, is the market big enough? Who are your competitors? Are there unique factors in the market that make it really hard to solve this problem? Can you create a large enough impact and value to make this whole thing worthwhile?

By the end of the workshop:

You'll be able to analyse and assess market fit and size
You'll have been exposed to a number of tools and templates that help look at and understand market and product trends
You'll know how to comfortably use a market-entry canvas

The Market Potential workshop is part of a series of five workshops. Attend one, or pick all five to receive our Creative HQ's certificate in applied innovation.

Make sure to check out the other workshops:

Foundations
Discovery
Ideation
Build, Measure, Learn