Marketing Futures: The New Operating Model
Description
Join Britt Fox in conversation with Kate Blythe (Greencross Pet Wellness/Mecca), Robin Scarborough (Studiospace) and Andrew Trimboli (Publicis) on the marketing operating model of the future.
Speed-to-market expectations are compressed. Budgets aren't growing. AI is rewiring workflows faster than most teams can keep up. And reactivity isn't good enough anymore.
So how do you actually operate?
This panel brings together leaders across brand, agency and platform to talk honestly about what's working inside marketing teams right now. The new ways of working. The specialist partners and tools picking up the slack. The operating model senior marketers are building for what comes next.
Less theory. More what's live in the market today.
What you'll learn:
How senior marketers are restructuring for speed when teams and budgets are flat
The new toolkit and partner mix replacing the old holding company default
Where AI is already changing workflows, and where it isn't
A clearer view of the operating model your team needs next
Light refreshments served. Come early to network.
Lineup
Brittany Fox - Founder of Nevam
Britt is a tech founder, marketing strategist and digital transformation leader. She saw the pain of visibility firsthand as the customer experience grew, and built Nevam to fix it. The command centre of Marketing as a CX digital twin.
Kate Blythe - Chief Customer Officer at Greencross Pet Wellness (formerly CMO, Mecca)
Kate is one of Australia's most respected customer and marketing leaders. As CMO of Mecca for five and a half years, she scaled the brand omnichannel, grew Beauty Loop into Australia's largest loyalty program with 4.5 million members, and led the launch of the world's biggest freestanding beauty store on Bourke Street. She now leads customer strategy at Greencross, the parent company of Petbarn, Greencross Vets and City Farmers. Kate is a former B&T CMO Power List member and sits on the ADMA Advisory Committee.
Robin Scarborough - Co-Founder of Studiospace
Robin co-founded Studiospace, the global marketplace connecting major brands with independent specialist agencies. An alternative to the traditional holding company model. Studiospace works with brands like Jaguar Land Rover, Aviva and AXA across the UK, Australia and the US. Before Studiospace, Robin was a founding team member at Market Gravity, the innovation agency acquired by Deloitte Digital in 2017, where he spent three years as a partner.
Andrew Trimboli - SVP of Content & Customer Experience at Publicis
Andrew leads content and customer experience strategy at Publicis, partnering with clients across FMCG, financial services, automotive, telco and government to design and deliver large-scale content and experience programs. He has 20+ years across Sydney, Tokyo and Singapore, including senior roles at Publicis Sapient, Beacon Communications and Isobar. Deep expertise in the methodologies, platforms and operating models that turn CX ambition into shipped work.
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