Marketing Masterclass - Nail Your Sustainability Messaging

The Marketing Masterclass - Nail Your Sustainability Messaging is a one-day accelerator program designed to give you confidence to nail your social and environmental communications without greenwashing.

Want to know the secret sauce behind successful marketing campaigns that authentically showcase your sustainability story? Join Kiarne Treacy for an intimate, in-person masterclass where she’s opening up her playbook and sharing 15+ years of experience growing major Australian and international brands.

This isn’t your typical sustainability workshop - it’s a marketing masterclass with a green lens. Think of it as adding a powerful new dimension to your existing marketing expertise, taught by someone who’s been in your shoes and knows how to navigate both the commercial and sustainability landscapes.

You will gain the practical tools they need to create campaigns that have sustainability in mind for audiences, address climate challenges and reflect genuine environmental commitment.

"Brilliant, eye-opening session! In just one day, I learned how powerful storytelling can be in making people feel something, a key element I had been missing." - Ciara

What You’ll Walk Away With:

• A ready-to-implement marketing framework that seamlessly integrates sustainability messaging
• Practical strategies to craft compelling campaigns that resonate with your audience
• Real-world solutions to balance commercial objectives with authentic sustainability communication
• A customised action plan you can use immediately
• Confidence to lead your team in this evolving marketing landscape

“Too many value-adds from today to mention! This session will change why and how we approach our sustainability and general marketing.” - Darrin

Who Should Attend?

Marketing leaders, this one’s specifically for you. While we welcome professionals from various backgrounds (yes, graphic designers I’m looking at you!), this masterclass is designed with marketers in mind. If you’re a:

• Marketing Director or CMO looking to evolve your strategy
• Marketing Manager ready to take your campaigns to the next level
• Brand or Communications Lead wanting to nail your messaging
• Creative Director seeking to integrate sustainability authentically into your work

…then you’re exactly who this masterclass was created for.

"I thought it was a great session on learning how to nail our sustainability messaging. Kiarne has a great depth of knowledge particularly on the marketing side of things due to her background in marketing. It has given us a lot to think about on how we continue to grow in the sustainability realm and how we articulate it through our different brands." - Madeline

Meet Your Expert - Kiarne Treacy

Kiarne Treacy isn't just another sustainability consultant - she's a career marketer who happens to be one of Australia's leading voices in sustainability communications. As CEO of Sustainable Choice Group, founder of SustainabilityTracker.com, and director of LiSN (Leaders in Sustainability Network), she brings a unique perspective to the intersection of marketing excellence and sustainability messaging.

What sets this masterclass apart? You're getting access to the exact frameworks and strategies that Kiarne's clients invest tens of thousands in consulting fees to access, all condensed into one value-packed day.

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