This workshop is essential for both new and established businesses looking to enhance their visibility, strengthen their brand, and drive profitability. You’ll explore the steps involved in building a marketing plan, what to include, and how it can support your business growth. Learn the key elements of creating an effective marketing plan to grow your business. This workshop covers understanding your customers, setting goals, managing budgets, and the 8Ps of marketing to enhance brand visibility and boost sales. Perfect for small business owners ready to take their marketing strategy to the next level!

Discover the essentials of creating a successful marketing plan in this engaging workshop. Designed for small business owners and aspiring entrepreneurs, the session focuses on understanding your customers, refining your marketing strategy, and boosting your brand's visibility.

Main Topics Covered:

- Understanding Vision and Values: Learn the importance of aligning your marketing plan with your business vision.

- Knowing Your Customer: Dive into demographics, behaviours, and buying habits.

- The 8Ps of Marketing: Explore Product, Price, Promotion, Place, People, Process, Physical Evidence, and Partnerships.

- Setting Goals and Budgets: Establish measurable objectives and realistic budgets.

- Identifying Risks: Mitigate potential challenges in your strategy.

- Gain actionable insights to elevate your marketing efforts and achieve your business goals. Join us for an informative and interactive session

Don’t miss this opportunity - all at no cost to you. Secure your spot today!

Note: Maximum of 2 bookings per business.

Presenter: Allan McGillivray, Business Advisor at IPS Management Consultants

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.